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MR Marketing 150
Martin Rapaport Urges $1B Marketing Spend
Martin Rapaport hascalled for more effective marketing of diamond jewelry and a $1 billion global campaign promoting natural-diamond engagement rings. Speaking at the 18thParis Gemmological Rendez Vous on September 9, Rapaport, chairman of theRapaport Group, said current...
Polished Markets Sep 11, 2019 David Brough
Time to reengage with bridal
Time for the Trade to Reengage with Bridal
There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry needs to recognize that love may not entail the formality of marriage, the De Beers head of marketing stressed in an interview...
Marketing Mar 13, 2019 Avi Krawitz
Rapaport Feb magazine
Synthetics: A Special Report from Rapaport
The Rapaport Group has published a special report delvinginto the key issues around lab-grown diamonds.The supplement, “The Fight’s Getting Real,” contains highlights from the February 2019 issue of Rapaport Magazine, featuring an analysis...
Polished Markets Feb 28, 2019 Rapaport
GEM Awards Jan 2019 Stewart Wicht
GEM Awards Honor Ex-Rolex USA Chief
Jewelers of America (JA) honored retailers, designers andjournalists at Friday’s GEM Awards in New York. Stewart Wicht, whoretired as CEO of Rolex Watch USA in December, picked up the LifetimeAchievement accolade in recognition of his contribution to the industry duringhis...
Retail Jan 16, 2019 Rapaport News
Michael Hill
Michael Hill Sees Improved Holiday Results
Michael Hill’s sales rose during the holiday period, buoyed bya shift in the company’s marketing strategy, it said Tuesday. The jeweler’s same-store sales — at branches open for at least a year— increased 1.3% year on year...
Retail Jan 15, 2019 Rapaport News
DPA
DPA Appoints North America Chief
The Diamond Producers Association (DPA) has appointed former VanCleef & Arpels marketing executive Kristina Buckley Kayel as managingdirector for North America. Buckley Kayel will be in charge of developing andimplementing the DPA’s consumer-marketing and...
Marketing Jan 06, 2019 Rapaport News
MVI
How Retailers Can Entice Chinese Tourists
You don’t have to be in China to sell to Chinese people.That’s the message from luxury marketing experts, who point out that tourists,students and immigrants from the world’s largest fine-jewelry consumer have ahuge impact on the...
Marketing Oct 17, 2018 Joshua Freedman
De Beers couple
Millennials and Gen Z Dominate Diamond Demand
The surge in the size of the millennial and Generation Z agegroups has created key opportunities for the diamond industry, De Beers saidThursday in its 2018 Diamond Insight Report. Those two brackets accounted for two-thirds...
Marketing Sep 13, 2018 Rapaport News
MVI 150
Self-Purchasing Women Prefer White Gold – Poll
White gold is the most popular metal for self-purchasingmillennial women, with yellow gold trailing in last place, according to a survey by MVI Marketing.MVI conducted the survey in July among 1,001 US women aged25 to 40 with an annual of income...
Retail Aug 08, 2018 Rapaport News
Alrosa 150
Alrosa Finds Diamond Shaped Like Soccer Ball
Alrosa has unearthed a rough diamond bearing an uncannyresemblance to a soccer ball, and with flawless timing: bang in the middle ofthe World Cup taking place in Russia. The miner discovered the 0.50-carat stone at itsKarpinskaya-1 pipe...
Mining Jul 08, 2018 Rapaport News
Academy 150
Rapaport Academy Launches Retail-Sales Courses
Rapaport Academy has created two online courses to helpretailers improve their digital marketing and sales. The e-learning platform launched the new programs inresponse to retailers’ requests for extra resources to help their online...
Retail Jun 27, 2018 Rapaport News
DPA to Raise Annual Budget 150
DPA Annual Budget Rises to $70M
Funds available for the Diamond Producers Association (DPA)to spend on generic marketing will jump to $70 million this year following anincrease in contributions from its members.The extra cash will enable the organization to grow...
Marketing Jan 24, 2018 Joshua Freedman
Forevermark jewelry 150
Forevermark Sales Spike During Holiday Season
De Beers saw a large jump in sales of Forevermark diamonds this holiday as the miner ramped up marketing of its retail brand. Jewelers sold 38% more Forevermark stones during the 2017season versus last year, with sales...
Retail Jan 23, 2018 Rapaport News
Ruchita Sharma GJEPC
India’s GJEPC Hires Marketing Chief
The Gem & Jewellery Export Promotion Council (GJEPC) hasrecruited Ruchita Sharma as executive director for promotions, marketing andbusiness development, the Indian trade organization said Tuesday.Sharma, an experienced luxury marketer and executive, willalso...
Marketing Jan 09, 2018 Rapaport News
Springers
Jeweler’s Snow Deal Fails to Crystallize
Christmas was not white enough for jewelry buyers in NewHampshire, after a local retailer had promised to refund in-store purchases ifenough snow fell.Springer’s Jewelers said it would return up to $10,000 toanyone who bought products between...
Mining Jan 02, 2018 Rapaport News
Forevermark Tribute collection ring stack
Consumers Are Looking to the Source
When it comes to responsible sourcing, says MonicaStephenson, “diamonds are a tricky subject.” Stephenson is the founder of AnzaGems, which purchases colored gems directly from East African artisanal minersand gives a portion of its sales back to the...
Retail Dec 31, 2017 Anthony DeMarco
Eureka diamond
On the Meaning of Diamonds
Susan Farmer, luxury consultant to De Beers, talks about the power and symbolism of diamonds through the ages.What does a diamond mean to you?The ultimate symbol of romance and a piece of eternity.Do diamonds only have value because...
Marketing Dec 28, 2017 Joshua Freedman
Alrosa hockey ad
Alrosa Makes Rare Foray into Generic Marketing
Alrosa is attempting to engineer a Russian culture ofbuying engagement rings, after launching an advertising campaign promoting diamonds as an emotional symbol. The miner, which has traditionally focused on its corebusiness of extracting rough diamonds, is trying to capture the...
Marketing Dec 20, 2017 Joshua Freedman
Cartier
Cartier, Tiffany Rank as Top Millennial Brands
Tiffany & Co. is the favorite luxury jewelry brand amongwealthy millennials, according to a recent survey by consumer-research groupMVI Marketing. The New York retailer came ahead of Cartier in second place,Pandora in third and Chanel in fourth, MVI...
Retail Nov 29, 2017 Rapaport News
Richa Singh DPA
Ex-L’Oréal Exec to Drive India Diamond Campaign
The Diamond Producers Association (DPA) has hired formerL’Oréal executive Richa Singh as its managing director for India.Singh (pictured), who assumed the role last month, will lead the organization’s efforts to raise consumer...
Marketing Nov 23, 2017 Rapaport News
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