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Growing up with Gen Z
Growing Up with Gen Z
Despite all the nights of lost sleep over whether millennials will still want to buy diamond jewelry, it turns out this group is not so dissimilar to previous generations. Generation Z, though — now aging into relevance — is a different...
Polished Markets Jun 16, 2020 Rachael Taylor
Penelope Cruz 150
Lab-Grown Marketing: Multifaceted Messaging
When lab-grown diamonds first started to make noise in the consumer jewelry market, much of the marketing power driving them forward was about cutting through the confusion. Are they real? Why do they cost...
Polished Markets Mar 11, 2020 Rachael Taylor
Reflections
Dismantling the Fluorescence Stigma
With an inconvenient leading letter, fluorescence falls outside of the 4Cs. Yet that hasn’t stopped it from becoming an essential element when it comes to haggling the price of diamonds. In the grading world, fluorescence refers to “the visible...
Mining Apr 10, 2019 Rachael Taylor
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