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rodeo drive
U.S. Affluent Households Adopt Austerity Measures
U.S. retailers that market to affluent households will need to be at the top of their game this year to convince consumers to spend. Affluent consumer confidence dropped in April to levels that have not been seen since late...
Research May 06, 2014 Jeff Miller
pam danziger
Danziger to Deliver Keynote on Marketing Gold, Jewelry to Millennials
Press Release: On April 11, Pam Danziger, the president of Unity Marketing, will be delivering a keynote address at the fourth annual Gold Conference to be held at CUNY Graduate Center, 365 5th Avenue in New York City. Her...
Marketing Mar 17, 2014 Unity Marketing
Michael kors
Attract Young Affluents to Survive Changes in Luxury Spending
The affluent consumer segment in the U.S. has remained fairly resilient in the past several years, but Unity Marketing warned luxury goods marketers of a bumpy road ahead, especially if they fail to play into the...
Research Mar 11, 2014 Jeff Miller
unity sm
Brands Succeed with 'Friend-get-a-friend' Promotions
We already know that consumers are researching brands and products through social media, but just how is a given brand using those same tools to attract new customers? In the latest report on affluent consumer trends...
Marketing Mar 08, 2011 Denise Romano
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