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Millennials and Gen Z Dominate Diamond Demand
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The surge in the size of the millennial and Generation Z agegroups has created key opportunities for the diamond industry, De Beers saidThursday in its 2018 Diamond Insight Report. Those two brackets accounted for two-thirds...
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Marketing
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Sep 13, 2018
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Rapaport News
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Forevermark Unveils New Concept Store in China
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Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China. The opening of the store, named Libert’aime, also celebrates the brand’s 10th anniversary of entering the country....
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Retail
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May 23, 2018
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Rapaport News
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New Campaign Highlights Manufacturers
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Manufacturing Jewelers & Suppliers of America (MJSA) haslaunched a social-media marketing drive aimed at increasing millennials’ interest in the jewelry industry, the trade alliance said Tuesday.The Jewelers Do It Better campaign strives to raiseawareness and interest in various...
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Polished Markets
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Jan 17, 2018
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Rapaport News
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Mobile-Savvy Millennials Drive Cyber Monday Jump
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Cyber Monday sales rose to record levels this year, with millennial consumers driving growth through transactions on their mobile devices, according to Adobe Digital Insights. Sales rose 17% to $6.59 billion as at 10 p.m. EST on the...
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Retail
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Nov 30, 2017
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Rapaport News
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Opinion: Multifaceted Millennials
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The future of our industry will depend on our success in enrolling the largest living generation: the millennials. Millennials are, in fact, one of the largest generations in history, and they are about to enter their spending...
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Retail
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Nov 16, 2017
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Sally Morrison
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Millennials Prefer Offline Shopping
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More than half of millennials make most of theirpurchases in physical stores, but young consumers are browsing the internet forinformation before closing the deal, according to a new survey.Some 53% of the generation shops mainly offline,according...
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Retail
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Jun 20, 2017
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Rapaport News
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5 Takeaways from Las Vegas
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The Las Vegas jewelry show season injected some confidence back into the diamond trade, despite a drop in attendance. Beyond the trading prospects for buyers and suppliers, last week’s shows provided a snapshot...
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Polished Markets
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Jun 15, 2017
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Avi Krawitz
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De Beers: Women Self-Purchasing More Diamonds
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Millennials are increasingly buying diamond jewelry forthemselves, helping drive retail sales in the US to record levels, according toresearch by De Beers.Sales of bridal jewelry have been stable in markets wherethere is a tradition of giving engagement rings, but other...
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Retail
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Jun 04, 2017
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Rapaport News
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Bringing Diamonds to a New Generation
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The Diamond Producers Association (DPA) has the mammoth task of changing the diamond narrative, according to Jean-Marc Lieberherr, the organization’s chief executive officer.Initially, at least, that mission extends to how the diamond industry engages...
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Retail
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Mar 14, 2017
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Avi Krawitz
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Forevermark Holiday Sales Outperform Rest of Trade
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Forevermark diamond sales in the U.S. jumped 6.4 percent duringthe holiday season as product launches and focused marketing campaigns paid off,De Beers chief executive officer Bruce Cleaver said.Sales of the De Beers-owned brand added...
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Retail
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Jan 19, 2017
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Rapaport News
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Bain Warns of Looming Rough Bubble
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Strong growth in rough diamond sales this year may lead to arepeat of last year’s damaging inventory pile-up if consumer demand does notimprove, Bain & Company warned.Rough sales grew 20 percent in the first half of this...
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Rough Markets
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Dec 06, 2016
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Rapaport News
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Luk Fook Adapts Strategy to Restore Growth
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Luk Fook, like many of its peers in the region, continues to report double-digit sales declines as it navigates China's economic slowdown and ensuing drop in tourism to Hong Kong. With its interim results published November 24,...
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Retail
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Nov 24, 2016
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Avi Krawitz
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Bringing Personalized Jewelry to the Mass Market
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Chow Tai Fook continues to endure declining sales as a slowdown in China, especially in Hong Kong, shows little sign of abating. Kent Wong, the company’s managing director (pictured above, courtesy), spoke with Rapaport News outlining...
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Retail
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Nov 10, 2016
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Avi Krawitz
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De Beers Maintains Caution for Next Year
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De Beers has kept a cautious outlook for the coming year after its Diamond Insight Report signaled the diamond jewelry market contracted last year. The company, however, sees untapped opportunity in millennials. “The...
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Rough Markets
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Sep 15, 2016
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Rapaport News
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CIBJO Panel to Discuss Marketing to Millennials
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The World Jewellery Confederation (CIBJO) and Fiera diVicenza will hold a seminar on marketing to millennials at the VICENZAORO showin Italy in September.Speakers at the panel discussion will include Jean-MarcLieberherr, chief executive of the Diamond Producers Association;...
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Marketing
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Aug 31, 2016
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Rapaport News
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IGI Launches Radio Ad Campaign
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TheInternational Gemological Institute (IGI) will target millennials in a seriesof radio commercials on the importance of reliable diamond reports.Theadvertisements will feature in five radio spots in select markets fromSeptember 6 to the end of the year on iHeartMedia, which reaches...
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Marketing
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Aug 30, 2016
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Rapaport News
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Millennials’ Desire for Diamond Gifts Still Strong: DPA Survey
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Millennials are almost twice as likely as non-millennials tohave bought diamond jewelry as a holiday gift, according to a survey carriedout by the Diamond Producers Association (DPA).More than a quarter of men gave diamond jewelry to their wifeor girlfriend last...
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Retail
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Dec 25, 2015
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Rapaport News
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Retail
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Nov 19, 2015
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Rapaport News
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Hearts On Fire Promotes CMO to President
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Diamond brand Hearts On Fire (HOF) announced that two current executive team members will move immediately into new, expanded roles. Caryl Capeci, is now president, from chief marketing officer. Tom Carlo has...
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Retail
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Oct 20, 2015
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Rapaport News
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Campaign Seeks to Set Millennials' "Hearts On Fire"
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Hearts On Fire, a high-end diamond brand, began on Tuesday a multi-phase global marketing campaign to target millennials who are entering the nuptial age. Starting in September, the Ignite Something campaign will feature in fashion and bridal...
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Marketing
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Aug 12, 2015
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Rapaport News
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