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MVI
Consumers Willing to Pay More for Verification
Consumers would willingly pay a premium for a diamond that had been verified by an independent thirdparty as being responsibly sourced, according to an MVI Marketing survey. Approximately one third of consumers would shell out anextra 5% on top of the...
Retail Sep 22, 2019 Rapaport News
WJA
Survey Highlights Gender Bias in Jewelry Trade
The industry still has its work cut out for it in terms of gender equality, a survey published by the Women’s Jewelry Association (WJA) indicates. The results of the study showed widely differing awarenessbetween business owners...
Retail Apr 30, 2019 Rapaport News
Diamond Foundry machine
IGDA: Lab-Grown Diamonds Poised for Upswing
The lab-grown-diamond sector is enjoying a spike in awareness among US consumers and is starting to make headway in the engagement-ring market, according to a report by the International Grown Diamond Association (IGDA).“Over the last two years, the anecdotal feedback...
Polished Markets Feb 11, 2019 Rapaport News
MVI Tiffany new
Tiffany Scores with Wealthier Immigrants
Tiffany & Co., Swarovski and Pandora are the preferred jewelry brands among more affluent immigrants in the US, according to a survey by MVI Marketing. Researchers asked 702 Asian-American, Hispanic and Latino-American consumers with...
Polished Markets Dec 11, 2018 Rapaport News
MVI
How Retailers Can Entice Chinese Tourists
You don’t have to be in China to sell to Chinese people.That’s the message from luxury marketing experts, who point out that tourists,students and immigrants from the world’s largest fine-jewelry consumer have ahuge impact on the...
Marketing Oct 17, 2018 Joshua Freedman
Us jewelry
American-Made Jewelry Gaining Favor, Says MVI
American consumers are turning to US-manufactured jewelry asmore women in the country create their own products, the CEO of luxuryconsultancy MVI Marketing told Rapaport News. While it is too early to say what impact the US-China...
Retail Aug 22, 2018 Rapaport News
MVI 150
Self-Purchasing Women Prefer White Gold – Poll
White gold is the most popular metal for self-purchasingmillennial women, with yellow gold trailing in last place, according to a survey by MVI Marketing.MVI conducted the survey in July among 1,001 US women aged25 to 40 with an annual of income...
Retail Aug 08, 2018 Rapaport News
Diamond Foundry 150
Diamond Foundry Lauds De Beers Synthetics Bid
De Beers’ entry into the lab-grown market represents a shift inconsumers’ perception of synthetic stones, according to Diamond Foundry. The miner’s introduction of a new line of lab-grown stones forjewelry is key for the acceptance of synthetics in the industry,...
Retail Jun 03, 2018 Rapaport News
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