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Enso rings 150
Filling the Generation Gap
Adolescence is hard enough without having to deal with Covid-19 on top of everything. This year, teenagers are missing out on coming-of-age moments like proms, graduations and sports seasons. Slightly older ones are missing career...
Polished Markets Jun 23, 2020 Deborah Yonick
Growing up with Gen Z
Growing Up with Gen Z
Despite all the nights of lost sleep over whether millennials will still want to buy diamond jewelry, it turns out this group is not so dissimilar to previous generations. Generation Z, though — now aging into relevance — is a different...
Polished Markets Jun 16, 2020 Rachael Taylor
Gabrielle Grazi
Natural Diamond Council Hires Retail VP
Gabrielle Grazi has joined the Natural Diamond Council (NDC) as its vice president for retail following seven years at Signet Jewelers.The newly created role involves establishing the NDC as the natural-diamond authority among...
Marketing Jun 08, 2020 Rapaport News
Podcast
Podcast: Marketing Our Way Out of Crisis
Under challenging circumstances, the Natural Diamond Council (NDC) unveiled its new look, name and purpose on June 1, marking a complete transformation from its former identity as the Diamond Producers Association (DPA). Rapaport Senior...
Marketing Jun 07, 2020 Rapaport News
DPA NDC Only Natural Diamonds
DPA Relaunches as the Natural Diamond Council
The Diamond Producers Association (DPA) has unveiled a new name and strategy it hopes will resonate with younger consumers and position it as a leading digital publisher of information about diamonds.The category-marketing organization is now the Natural...
Marketing Jun 01, 2020 Rapaport News
Polished diamonds in hand
DPA to Rebrand, Abandon ‘Real Is Rare’
The Diamond Producers Association (DPA) has revealed plans for a radical overhaul that will see it change its name and drop the “Real Is Rare” tagline.Starting June 1, the marketing group will unveil a fresh...
Marketing May 19, 2020 Joshua Freedman
Dominion
Dominion Owes Creditors $820M
Dominion Diamond Mines owes a combined CAD 1.2 billion ($820 million) to banks and other creditors, according to a court document it filed as part of its insolvency petition.While a large portion is due to businesses in the Northwest Territories, where...
Mining May 06, 2020 Rapaport News
DPA Support Network
Jewelry Industry Groups Create Support Network
A number of trade groups have joined together in an effort to support small jewelry businesses amid the COVID-19 pandemic.The Jeweler Support Network, created by the American Gem Society (AGS) and the Diamond Producers Association (DPA),...
Retail Mar 30, 2020 Rapaport News
Penelope Cruz 150
Lab-Grown Marketing: Multifaceted Messaging
When lab-grown diamonds first started to make noise in the consumer jewelry market, much of the marketing power driving them forward was about cutting through the confusion. Are they real? Why do they cost...
Polished Markets Mar 11, 2020 Rachael Taylor
WJA
WJA Campaign Targets Female Self-Purchasers
The Women’s Jewelry Association (WJA) has launched a new consumer-marketing campaign aimed at empowering women to buy jewelry for themselves.March Is Me Month will coincide with International Women’s Day, which takes place on March 8, as well as Women’s...
Retail Mar 03, 2020 Rapaport News
The Next Diamond Decade
The Next Diamond Decade
It wasn’t that long ago that De Beers declared the 2010s “The Diamond Decade.” Growth in China and India was projected to drive demand, while the US would take small steps out of recession. This is what...
Polished Markets Dec 25, 2019 Avi Krawitz
Watches of Switzerland
Watches of Switzerland Hires New Marketing VP
Watches ofSwitzerland has appointed Katie Reed vice president of marketing for the US. She will be responsible for all North American communications for the brand, as well as itsMayors subsidiary. Reed was previouslyvice president...
Retail Dec 08, 2019 Rapaport News
Raluca Anghel
DPA Creates New Public-Affairs Role
The Diamond Producers Association (DPA) has appointed RalucaAnghel to fill a new post as head of external affairs and industry relations,starting November 1. Anghel will be based in London, reporting to CEO Jean-MarcLieberherr, the DPA said Thursday. She...
Marketing Oct 31, 2019 Rapaport News
DPA
DPA Chief Lieberherr Steps Down
Jean-Marc Lieberherr has resigned as CEO of the DiamondProducers Association (DPA), an organization he has led since its formation in2015. Lieberherr became the DPA’s first chairman in December 2015,before taking on the role of CEO in February 2016....
Polished Markets Oct 15, 2019 Rapaport News
Matt Perosi
Diversity: A Business Opportunity
Having a workforce that is more diverse not only makes goodbusiness sense, it makes good economic sense. Companies with a more inclusiveemployee base — i.e., a greater proportion of women and ethnically/culturallydiverse individuals — are more competitive in the...
Polished Markets Oct 15, 2019 Deborah Yonick
DPA Diamond Journey
DPA Launches ‘Diamond Journey’ Campaign
The Diamond Producers Association (DPA) has unveiled amultimedia campaign tracing the entire story of a diamond from volcanic eruption to its purchase as jewelry.The new cinematic ads, titled “The Diamond Journey” and ranging from...
Marketing Oct 10, 2019 Rapaport News
DPA video
DPA Seeks to Eradicate Diamond Misconceptions
The Diamond Producers Association (DPA) has released a campaign that aims to challenge misconceptions about diamond mining inan effort to capture millennial consumers. “The goal is to convey some of the key facts and truthsabout natural...
Marketing Aug 19, 2019 Rapaport News
IIJS
Trade War Sparks Opportunity for Indian Jewelers
India’s diamond and jewelry trade is hoping to take market share from Chinese suppliers after the US government announced a hike on import duties from China. There’s a changing world order and India is well placed to capitalize...
Retail Aug 13, 2019 Avi Krawitz
DPA
DPA Grades Scanners for Synthetic Melee
An official industry-wide project to test lab-grown detectors has expanded its efforts to melee, a segment of the market highly prone to undisclosed synthetics.The Assure program — an initiative of the Diamond Producers Association (DPA) and Signet Jewelers —reviewed...
Polished Markets Aug 06, 2019 Joshua Freedman
DPA India
DPA Targets New Indian Parents
The Diamond Producers Association (DPA) will launch acampaign in India encouraging new parents to celebrate the birth of a child by purchasing a diamond. Based on the DPA’s consumer research, 39% of Indianconsumers consider the birth of a child to be an auspicious...
Retail May 05, 2019 Rapaport News
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