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Ana de Armas NDC
Bond Actress Revealed as New Face of Diamonds
The Natural Diamond Council (NDC) has unveiled actress Ana de Armas as the star of its first celebrity campaign, which will debut at next week’s Emmy Awards.De Armas recently received a Golden Globe nomination for...
Marketing Sep 16, 2020 Rapaport News
NDC rough 150
Hollywood Star to Be New Face of Diamonds
The Natural Diamond Council (NDC) will debut its holiday advertising campaign next month, featuring an as-yet-unnamed Hollywood celebrity as the new face of diamonds. “The campaign celebrates the many emotional connections created by diamond...
Marketing Aug 27, 2020 Rapaport News
Enso rings 150
Filling the Generation Gap
Adolescence is hard enough without having to deal with Covid-19 on top of everything. This year, teenagers are missing out on coming-of-age moments like proms, graduations and sports seasons. Slightly older ones are missing career...
Polished Markets Jun 23, 2020 Deborah Yonick
Growing up with Gen Z
Growing Up with Gen Z
Despite all the nights of lost sleep over whether millennials will still want to buy diamond jewelry, it turns out this group is not so dissimilar to previous generations. Generation Z, though — now aging into relevance — is a different...
Polished Markets Jun 16, 2020 Rachael Taylor
Gabrielle Grazi
Natural Diamond Council Hires Retail VP
Gabrielle Grazi has joined the Natural Diamond Council (NDC) as its vice president for retail following seven years at Signet Jewelers.The newly created role involves establishing the NDC as the natural-diamond authority among...
Marketing Jun 08, 2020 Rapaport News
Podcast
Podcast: Marketing Our Way Out of Crisis
Under challenging circumstances, the Natural Diamond Council (NDC) unveiled its new look, name and purpose on June 1, marking a complete transformation from its former identity as the Diamond Producers Association (DPA). Rapaport Senior...
Marketing Jun 07, 2020 Rapaport News
DPA NDC Only Natural Diamonds
DPA Relaunches as the Natural Diamond Council
The Diamond Producers Association (DPA) has unveiled a new name and strategy it hopes will resonate with younger consumers and position it as a leading digital publisher of information about diamonds.The category-marketing organization is now the Natural...
Marketing Jun 01, 2020 Rapaport News
Polished diamonds in hand
DPA to Rebrand, Abandon ‘Real Is Rare’
The Diamond Producers Association (DPA) has revealed plans for a radical overhaul that will see it change its name and drop the “Real Is Rare” tagline.Starting June 1, the marketing group will unveil a fresh...
Marketing May 19, 2020 Joshua Freedman
Sally Morrison
Sally Morrison Returns to Natural Role at De Beers
De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist has been chief marketing officer for the company’s lab-grown line, Lightbox, since 2017.Based in New York,...
Marketing May 18, 2020 Rapaport News
Rami Baron and Mashudu Lazarus Sithole
Young Diamantaires Moving Beyond Infancy
The Young Diamantaires group is planning to become a more structured organization, with regional chapters and an online networking platform for registered members, its founder told Rapaport News. The initiative of the World Federation of Diamond...
Polished Markets May 10, 2020 Joshua Freedman
Dominion
Dominion Owes Creditors $820M
Dominion Diamond Mines owes a combined CAD 1.2 billion ($820 million) to banks and other creditors, according to a court document it filed as part of its insolvency petition.While a large portion is due to businesses in the Northwest Territories, where...
Mining May 06, 2020 Rapaport News
DPA Support Network
Jewelry Industry Groups Create Support Network
A number of trade groups have joined together in an effort to support small jewelry businesses amid the COVID-19 pandemic.The Jeweler Support Network, created by the American Gem Society (AGS) and the Diamond Producers Association (DPA),...
Retail Mar 30, 2020 Rapaport News
Penelope Cruz 150
Lab-Grown Marketing: Multifaceted Messaging
When lab-grown diamonds first started to make noise in the consumer jewelry market, much of the marketing power driving them forward was about cutting through the confusion. Are they real? Why do they cost...
Polished Markets Mar 11, 2020 Rachael Taylor
WJA
WJA Campaign Targets Female Self-Purchasers
The Women’s Jewelry Association (WJA) has launched a new consumer-marketing campaign aimed at empowering women to buy jewelry for themselves.March Is Me Month will coincide with International Women’s Day, which takes place on March 8, as well as Women’s...
Retail Mar 03, 2020 Rapaport News
female self-purchasers
How to Sell to Female Self-Purchasers
It shouldn’t be a novel idea, but in the jewelry industry,it’s practically revolutionary. Unlike in almost every other fashion andaccessory retail sector, the idea of jewelers targeting female shoppers asdirect consumers only began to emerge fully in the...
Retail Dec 23, 2019 Leah Meirovich
Watches of Switzerland
Watches of Switzerland Hires New Marketing VP
Watches ofSwitzerland has appointed Katie Reed vice president of marketing for the US. She will be responsible for all North American communications for the brand, as well as itsMayors subsidiary. Reed was previouslyvice president...
Retail Dec 08, 2019 Rapaport News
Zvi Yehuda 150
Zvi Yehuda: The Industry’s Idea Man
Zvi Yehuda is a man of few words, but his accomplishments inthe diamond industry speak volumes. The 82-year-old Israel native is thecreator of numerous inventions that have changed the face of the trade, andeven the face...
Manufacturing Nov 20, 2019 Leah Meirovich
Raluca Anghel
DPA Creates New Public-Affairs Role
The Diamond Producers Association (DPA) has appointed RalucaAnghel to fill a new post as head of external affairs and industry relations,starting November 1. Anghel will be based in London, reporting to CEO Jean-MarcLieberherr, the DPA said Thursday. She...
Marketing Oct 31, 2019 Rapaport News
DPA
DPA Chief Lieberherr Steps Down
Jean-Marc Lieberherr has resigned as CEO of the DiamondProducers Association (DPA), an organization he has led since its formation in2015. Lieberherr became the DPA’s first chairman in December 2015,before taking on the role of CEO in February 2016....
Polished Markets Oct 15, 2019 Rapaport News
Matt Perosi
Diversity: A Business Opportunity
Having a workforce that is more diverse not only makes goodbusiness sense, it makes good economic sense. Companies with a more inclusiveemployee base — i.e., a greater proportion of women and ethnically/culturallydiverse individuals — are more competitive in the...
Polished Markets Oct 15, 2019 Deborah Yonick
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