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DPA Chief Marketing Officer Exits
Chief marketing officer Deborah Marquardt has left theDiamond Producers Association (DPA), the organization said. The move was for personal reasons, and will enable Marquardt (pictured) — who joined the association in 2016...
Polished Markets Sep 12, 2018 Rapaport News
DPA Mobley 150
DPA Gets New Head of US Trade
The Diamond Producers Association (DPA) has appointed GrantMobley to manage relationships with the US jewelry industry. As head of US trade, a newly created position, Mobley (pictured) will oversee the DPA’s marketing program “Real is Rare. Real...
Polished Markets Apr 17, 2018 Rapaport News
DPA Unveils Winter Olympics Ads 150
DPA Ads Test Diamonds Under Olympic Pressure
The Diamond Producers Association (DPA) has launched a newvideo ad campaign for the 2018 Winter Olympics in Pyeongchang,highlighting the connection between diamonds and athletes. The series, called “The Making of a Gem,” features videos ofa...
Polished Markets Feb 14, 2018 Rapaport News
Real is a Diamond image Nov 2017
New Diamond Ads Refocus on Love Moments
The Diamond Producers Association (DPA) has shifted to shortervideo advertisements for the holiday season as it aims to market diamonds bycapturing precious moments in couples’ relationships.Rather than telling more involved stories, as the DPA’sinitial videos did,...
Marketing Nov 20, 2017 Rapaport News
DPA print ad
New DPA Ads Feature Intimate Moments
Images of couples sharing tender moments will grace theDiamond Producers Association (DPA)’s new range of still advertisements, as partof the organization’s campaign to associate diamonds with love.The DPA launched this new phase of its marketing...
Marketing Jun 07, 2017 Rapaport News
Deborah Marquardt DPA
DPA Appoints New Marketing Guru
The Diamond Producers Association (DPA) named DeborahMarquardt as chief marketing officer prior to the launch of its inaugural campaignthis fall.Marquardt (pictured) was most recently vice-president and generalmanager of Time Inc.’s Style Network, where she...
Marketing Sep 08, 2016 Rapaport News
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