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News analysis Aug 2020
To Speak Out, or Not to Speak Out?
The killing of George Floyd at the hands of police in May and the subsequent protests split US society in a way that few other events have. While companies in all sectors have increasingly engaged in corporate activism in recent...
Retail Aug 11, 2020 Joshua Freedman
De Beers Podcast
Podcast: How the Pandemic Is Changing De Beers
The diamond industry will need to tweak its messaging to emphasize the values its product and brands represent, De Beers executives stressed in the Rapaport Diamond Podcast. Rapaport Senior Analyst Avi Krawitz spoke with...
Marketing Apr 27, 2020 Rapaport News
De Beers Is The New Kid on the Blockchain 150
De Beers Is the New Kid on the Blockchain
Lastmonth, dozens gathered in midtown Manhattan to learn more about De Beers’Diamond Blockchain Initiative — a project that aims to underpin confidence indiamonds by creating permanent records for them. While most know blockchain asthe technology that underlies...
Technology Feb 15, 2018 Jennifer Heebner
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role nowthat the miner has acquired its namesake retail chain.Stephen Lussier, executive vice president of marketing, now oversees De Beers’ entire downstream and branding operations,...
Marketing Aug 07, 2017 Joshua Freedman
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