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Super Saturday to Become Busiest Shopping Day

Nov 5, 2014 11:21 AM   By Jeff Miller
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RAPAPORT... Black Friday, the day after Thanksgiving, is likely to lose its status as the busiest shopping day of the year across the U.S., according to ShopperTrak Inc. The shift is largely due to what many call a controversial move by big retailers to open their doors on Thanksgiving Day, which the data from last year revealed led Friday shoppers to simply arrive one day earlier than planned and stores failed to attract millions of would-be new shoppers.

ShopperTrak expects the busiest shopping day of the 2014 Christmas season to fall on Super Saturday, December 20, which is the final Saturday before the holiday itself. In addition, the second busiest day of the year should be December 26, since it will be a day off for many.

Black Friday, November 28, sits in third place this year, followed by December 13, 22, 19, 21, 6, 23 and 22 to round out the top 10 busiest days, ShopperTrak predicted.

Tags: black friday, Jeff Miller, retail, shoppertrak, shopping days, super Saturday, Thanksgiving
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