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Richline and Omate to Collaborate on Wearable Technology

Jan 12, 2015 3:36 PM   By Jeff Miller
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RAPAPORT... Richline Brands and hardware and software design firm Omate signed an agreement to collaborate on wearable technology jewelry and watches. Omate operates as a vertically integrated design house based in Shenzhen, China, where it designs and retails ready-to-wear products that are presold throughout its online store and through distributors worldwide.

Dennis Ulrich, the CEO of Richline Group, said,  "In the smartwatch segment, two worlds are merging together: the traditional 100 year old watch industry and the high-tech hardware and software industry.  Richline intends to be a major player in this segment and our agreement with Omate is another manifestation of our commitment.”

Laurent Le Pen, the CEO of Omate, said, “This is a great opportunity for our brand to grow and expand globally. Our vision is that the real intelligence of our companion smartwatch, in collaboration with the fine jewelry designs from Richline, shall create stylish, functional, exciting products. Each smartphone ecosystem can be fully personalized according to personal needs and requirements.”

Richline Brands, a strategic business unit of Richline Group Inc., is a subsidiary of Berkshire Hathaway Inc.

Tags: Jeff Miller, omate, richline group, smartwatch, technology, watches
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