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PGI-USA Retail Program Celebrates Top Sales Professionals

Dec 9, 2014 1:28 PM   By PGI-USA
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Press Release: Platinum Guild International is pleased to introduce an exciting new program that honors the nation’s most talented platinum sales professionals, the Platinum Hall of Fame. The outstanding professionals recognized within this program consistently seize the platinum opportunity every day and earn more profit for their store and themselves, while satisfying bridal customers by giving them what they want – platinum.  Seventy-seven percent of bridal consumers said that platinum was either their first choice or a serious consideration (PGI / Millward Brown consumer predisposition to platinum study, 2014).

PGI provides education and sales support to its preferred platinum partners to equip sales professionals with the tools they need to effectively sell platinum to today’s consumer.  Mystery shoppers visit stores throughout the U.S. to evaluate the in-store experience and identify sales professionals who demonstrate exemplary platinum product knowledge and customer care.  Sales professionals who achieve a perfect score of 100 percent on a mystery shopping evaluation report receive the honor of induction into the Platinum Hall of Fame. 

"We created the Platinum Hall of Fame to recognize and honor exceptional sales professionals who are passionate about platinum,” said PGI-USA's CEO, Huw Daniel. “These individuals epitomize what it means to be a successful sales professional. They are dedicated to their jobs by staying current on platinum training, and they understand today’s consumer which enables them to connect with customers on an emotional level. We are excited to welcome the inaugural class."

The Platinum Hall of Fame honorees each received a framed certificate of recognition, letters of congratulations to both themselves and their store owner or manager and a beautiful platinum lapel pin identifying them to peers and customers as a platinum expert.

How can you become the next honoree?

Ensure your store is a Platinum Preferred Partner.  Then visit platinumlearning.com to complete PGI’s online sales training program, then offer platinum first to every bridal customer that visits your store.  Your customers and bottom-line will thank you!

For more information, visit the Platinum Hall of Fame at:  http://bit.ly/1svz37M 

About Platinum Guild International

Platinum Guild International (PGI) is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the U.S., China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry.

For more information please visit:

PGI-USA’s consumer site: www.preciousplatinum.com

PGI-USA’s press site: www.pgi-press.com

PGI-USA’s Facebook page: www.facebook.com/jewelryplatinum

 
Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.


 

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Tags: Jewelry, marketing, pgi-usa, platinum
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