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Overstock Names Top Jewelry Gift Choice for Valentines

Fewer Select an Engagement Ring
Feb 13, 2013 1:36 PM   By Jeff Miller
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RAPAPORT... Online retailer Overstock.com concluded that 49 percent of its customers selected earrings as the most desired gift for Valentine's Day in a recent survey. However, more shoppers planned to buy a necklace as their jewelry gift of choice, the company found.

Overstock also determined that ''surprisingly, engagement rings are less in demand this year,'' with only 8 percent of respondents designating an engagement ring as their gift choice.

Overstock's survey revealed that 31 percent of respondents planned to spend between $50 and $99 on Valentine's Day related gifts, while 28 percent would splurge on gifts that cost between $100 and $299. Nearly nine in 10 gift recipients would be a spouse or partner and the survey revealed 46 percent intend to buy gifts for their children.

Greeting cards and chocolate were the favorite non-jewelry Valentines gift this year, according to the retailer's survey.

Tags: gifts, Jeff Miller, Jewelry, overstock, valentines
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