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Press Release: Forevermark Launches Pilot Ecommerce Program

Mar 16, 2015 11:15 AM   By Forevermark
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Press Release: Forevermark announced during the 2015 Forevermark Forum a facilitated ecommerce pilot program that allows retailers to capture a full return on their profit margin -- the first program of its kind in the diamond industry.

The facilitated ecommerce program provides the flexibility for authorized partners to be wherever the Forevermark customer shops, whether online or in a store. While increasing numbers of consumers are starting their jewelry shopping online, only 7 percent  of diamond jewelry acquisitions are purely online, with no in-store visit. Brick-and-mortar continues to remain the most essential stage of the customer's buying journey.

Forevermark ecommerce allows retailers to exponentially grow their range of designs and sizes to match the full product offer on Forevermark.com. Customers pulled into the store through an online purchase that allows the Forevermark retailer to act as the showroom and a useful resource for supplemental services.

Forevermark's  U.S. president, Charles Stanley, said in an address at the Forevermark Forum, “The dynamics of buying jewelry have changed. Forevermark offers its authorized partners tools to stay ahead of the curve, through a unique value-driven proposition, evolved marketing and public relations campaigns, proprietary insight into this changing landscape through extensive research, and now ecommerce.  Together, we are breaking the notion that consumers buy online for price. Ecommerce is the next step in our endeavor to bring profit back to independent jewelers and create value to consumers – keeping the diamond dream alive.”


Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than 1 percent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 126 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorized Forevermark Jewelers. 


Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. It is also recorded on the personalized Forevermark identification card which comes with every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewelers.  It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorized Forevermark Jewelers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities -- cut, color, clarity and caratage of each Forevermark diamond.  The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Authorized Forevermark Jeweler offering Forevermark Diamonds, go to www.forevermark.com

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.

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Tags: diamonds, ecommerce, Forevermark, jewelers, omnichannel, retail
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