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Gitanjali to Launch 'Love Universe' Jewelry Brand

Group Budgets $12M for Marketing the Brand
Mar 30, 2011 1:30 PM   By Jeff Miller
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RAPAPORT... Gitanjali Group along with partner Yellow Fever Creative announced the launch of their Love Universe, http://www.loveuniverse.com, brand of lifestyle jewelry.

jewelry The Love Universe  collection  offers sterling silver, gold, diamond and colored stone jewelry and  will represent a "look and feel for today's fashionable, creative" woman seeking  contemporary, high-quality, affordable luxury jewelry, according to the partners.

Gitanjali will debut the collection at JCK Las Vegas. Price points will range from $300 to $1,200, and the firm budgeted  $12 million for marketing purposes during its first year of launch.

Love Universe also plans to present co-branded collections signed by contemporary artists, fashion designers, supermodels, and creative celebrities from the fields of acting and music.

Tags: fashion, Gitanjali, JCK, Jeff Miller, Jewelry, love, women
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