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Shullman Says 5% of Wealthy Adults Plan to Buy Jewelry

Oct 30, 2013 2:15 PM   By Jeff Miller
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RAPAPORT... The Shullman Research Center determined spending intentions regarding 14 specific luxury goods categories, including jewelry and watches,  based upon surveying U.S. households with incomes of $75,000 or more, and found that 34 percent of adults are planning to make a luxury goods purchase in the next 12 months.

Of those who intend to buy one of the items in these categories, a luxury vacation ranked highest at 12 percent, followed by a cruise, premium beers, premium cosmetics, fine wine, fragrances, luxury automobiles and fine liquor. Five percent of higher-income adults intend to purchase fine jewelry valued at $500 or more, and 3 percent expect to buy a watch valued at $500 or more, according to the research.

Items that scored less jewelry included premium liqueurs, champagne, designer clothing and fine art or antiques.

Drawing from those who intend to purchase from one of the 14 categories, those who selected fine jewelry included 10 percent of households earning between $75,000 and $249,999, 21 percent of those earning $250,000 to $499,999 and 24 percent of households earning more than $500,000.
 

Tags: $500, fine jewelry, higher incomes, Jeff Miller, Research, Shullman, spending, watch, wealthy
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