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Dominion Takes On New Marketing Director

Rachel Aaron will promote and develop the CanadaMark brand.
May 8, 2018 8:19 AM   By Rapaport News
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RAPAPORT... Dominion Diamond Mines has appointed Rachel Aaron to oversee its marketing operations, including the promotion and development of its CanadaMark brand.

As director of marketing, Aaron will be tasked with building and nurturing client relations, as well as enhancing the company’s social-media profile. She previously worked at jewelry and retail companies.

“Rachel joins Dominion at an exciting time as we boost our focus on the CanadaMark hallmark,” said executive vice president Jim Pounds. “As a Canadian who is passionate about Canadian diamonds, Rachel is excited at the prospect of being a champion of CanadaMark. We are confident that CanadaMark will grow tremendously under her leadership.”

All CanadaMark diamonds come with certification to prove they originated at the Ekati or Diavik mines in Canada’s Northwest Territories, according to Dominion.
Tags: CanadaMark, Diavik, Dominion, Dominion Diamond Mines, ekati, Jim Pounds, Marketing Director, Rachel Aaron, Rapaport News
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