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E-commerce Site Aggregates Small Jewelers’ Stocks

Bright Society enables retailers to sell online directly to consumers.
Oct 18, 2017 8:27 AM   By Rapaport News
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RAPAPORT... Bright Society, a new watch-and-jewelry website, launched earlier this month, providing a platform on which small, independent jewelers across the US can sell items directly to consumers.

The site aggregates jewelers’ collections, enabling customers to find a broad range of fine jewelry and luxury watches in one place, the company said. Bright Society is being developed by White Pine Trading, a company that deals in recycled diamonds and jewelry.

“Our launch comes at a time when e-commerce is booming, brick-and-mortars are struggling, and efficient e-commerce solutions are nonexistent within the industry,” Bright Society said.

The website provides free shipping and returns with a 30-day return policy. Jewelers receive photography kits with a light box, style guide, photo accessories and an app that enables them to take the photos with their phones.

Bright Society also provides branded packaging, shipping labels, customer service and listing copy, and conducts a vetting process on stock.

“One-of-a-kind pieces that have been developed by unknown designers, discontinued favorites from longtime luxury brands like Cartier, Tiffany & Co., Baccarat and Roberto Coin, rare vintage and estate pieces that have been hiding in the cases of small mom-and-pop shops around the country, now find their way online,” Bright Society said.
Tags: Bright Society, e-commerce, independent jewelers, Jewelry, Rapaport News, watches, White Pine Trading
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