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RAPAPORT... The Harmon Group launched its REPS turnkey digital sales tool for jewelry manufacturers. REPS operates on a lightweight laptop or iPad and enables manufacturers to showcase their entire jewelry lines in high-resolution and thus eliminate the need for a large live line or manufacturing of multiple samples.
From a single product prototype, REPS enables manufactures to create complete line extensions digitally, manufacturing products only after a purchase order has been received, according to the Harmon Group.
''We designed REPS to be highly intuitive and mirror the way manufacturers currently sell,” said Rick Arnemann, chief executive of the Harmon Group. “While we believe REPS will revolutionize the jewelry industry, the transition to electronic sales will feel seamless.”
Product is laid-out in virtual trays, which can be custom assembled for each sales presentation. Multiple product views, including a 10X loupe view, allow retailers to experience the jewelry in great detail. Related products display automatically, along with complete product information and pricing.
REPS feature lists product pricing and terms and discounts can be updated automatically by the sales associate, or through system-wide change to reflect current metal prices. Adjustable diamond pricing will be available soon, according to the Harmon Group.
REPS generates purchase orders at the point of sale and auto-sends copies to the retailer and home office, it stores comprehensive customer information, buying history and past purchase orders as well as personal information about each customer.
Sales associates may also use REPS to take notes or set auto-reminders about important next steps. The program’s mapping feature even allows reps to plan call routes for maximum efficiency.
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