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Couture India to Launch at Mumbai Jewelry Fair

UBM India’s inaugural Mumbai Jewellery & Gem Fair begins December 9.
Sep 27, 2011 9:31 AM   By Jeff Miller
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RAPAPORT... Couture will create a pavilion of  designers and brands  serving the domestic Indian market as  a component of UBM India’s inaugural Mumbai Jewellery & Gem Fair being held December 9 through December 11 at the Mumbai Exhibition Center in Mumbai. The ''Couture India'' offering will provide a turnkey solution with a package that includes a  built-out salon on the show floor, hosted buyer events with domestic retailers and wholesalers, and full accommodation and transportation in Mumbai.

''Couture is expanding its mission to bring our leading designers to emerging markets throughout the world,'' said Chris Casey, the vice president of Couture. ''For years, Couture has focused on bringing those domestic and international retailers who appreciate high-end design to our event. But now Couture is looking to be even more proactive in our outreach. The growth of the affluent Indian consumer and their increased interest in global design makes Mumbai the logical first step in bringing Couture design to other markets.''

In partnering with UBM India to present  Couture India, Couture  formed an alliance that allows its community to be comfortable in taking advantage of all the market insight, knowledge and relationships, including the appropriate buyer identification that UBM India has in place.

''UBM India believes that the combination of our local market knowledge in combination with the global brand reach of Couture will create a unique opportunity to introduce global brands to the Indian market,'' said Shamal Pote, UBM's India project director  for jewelry.

Casey said, ''We will make exploring the domestic Indian market as easy and comfortable for our brands as possible.''

Tags: brands, Couture, designers, India, Jeff Miller, Jewelry, mumbai
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