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U.S. Cyber Monday Sales +22%, Exceed $1B

Online Christmas Season Retail Sales Rise to $15B
Nov 29, 2011 5:30 PM   By Jeff Miller
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RAPAPORT... Cyber Monday retail sales rose 22 percent year on year to $1.25 billion, according to metrics firm comScore Inc.   For the Christmas shopping season to date, which comScore tracks beginning November 1, online retail sales are up 15 percent year on year to  $15 billion. 

''Cyber Monday was yet another historic day for e-commerce, with online spending reaching a record $1.25 billion,'' said comScore's chairman Gian Fulgoni. ''It was just the second billion dollar spending day on record, following on the heels of Cyber Monday 2010. While last year saw Cyber Monday rank as the heaviest online spending day of the year for the first time ever, it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day-to-date.''

The company found that the number of online shoppers rose 11 percent for the Cyber Monday shopping event, and the average spending per shopper rose 9 percent.  The average online buyer conducted 1.9 online buying transactions on Cyber Monday for a total of nearly $125 in spending per person, according to comScore.

Tags: commerce, comScore, cyber monday, Jeff Miller, retail, sales, Shopping
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