Rapaport News




Advanced search
Latest Articles
Rough Markets
Polished Markets

Cyber Monday ‘Heaviest Online Spending Day in U.S. History,’ comScore Says

Dec 3, 2015 11:20 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Cyber Monday online retail sales in the U.S. jumped 12 percent to hit $2.3 billion, making November 30 the “heaviest spending day” in the country’s history and the first 24-hour period in 2015 to surpass this level of revenues, according to comScore.

The weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Sunday, while Saturday sales reached the $1 billion mark for second year in a row. Over the two days combined, revenues advanced 8 percent year-on-year to $2.2 billion.

E-commerce spending from desktop computers for the first 30 days of the 2015 holiday season reached $27.9 billion, a 6 percent rise from a year ago. Online retail revenue during the five-day period from Thanksgiving to Cyber Monday climbed 10 percent to $7.2 billion, comScore, a data analytics company that claims to be a leader in measuring the digital world, said December 2.

“Cyber Monday maintained its reputation as the most important online spending day of year, exceeding $3 billion in total digital spending and once again becoming the heaviest online spending day of all-time,” comScore chairman emeritus Gian Fulgoni said.

Total digital spend on Cyber Monday surged 21 percent to $3.1 billion. Mobile commerce on Cyber Monday – including on smartphones and tablets – is estimated to have accounted for $838 million, or 27 per cent of sales.

Amazon was the most visited e-commerce website, with traffic surging 23 percent year-on-year to 107.8 million Americans, comScore said. The top-five most visited sites included Walmart, eBay, Target, and Best Buy.

The comScore figures are, however, not in line with a forecast from the National Retail Federation that had predicted online sales on Cyber Monday would drop 4.6 percent as it saw shoppers spreading their purchases over a longer period rather than being focused on a single day.

“Despite some talk of Cyber Monday declining in importance, the day’s historical highs and continued strong growth rates confirm it is still a hugely important shopping event,” Fulgoni said.
Tags: black friday, comScore, cyber monday, holiday sales, National Retail Federation, Rapaport News, retail, u.s.
Similar Articles
LVMH 150LVMH Jewelry and Watch Revenue Slides
Oct 18, 2020
LVMH’s jewelry and watch sales declined in the third quarter,...
Tiffany Encouraged by 3Q Momentum
Michael Hill Sees Rise in Same-Store Sales

Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
twitter twitter
About Rapaport
Advertise with us