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U.S. Online Christmas Season Sales +15% to $36B

Dec 10, 2014 2:08 PM   By Jeff Miller
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RAPAPORT...   Online U.S. consumer spending rose 15 percent year on year to $35.499 billion for the November 1 to December 8 time period, according to comScore Inc. Green Monday, which fell on December 8 -- one week after Cyber Monday -- recorded sales of $1.6 billion, up 15 percent from one year earlier. So far this Christmas season, comScore recorded five days for which online consumer spending topped $1 billion.

In addition, the group observed that sales growth has picked up since Thanksgiving, with online spending from desktops up about 18 percent year on year compared with growth of 13 percent during most of November.

“Though much has been made in the media of the possibility that early retailer promotions might have pulled spending away from the key shopping days, such as Black Friday and Cyber Monday, our data show that this did not occur," said Gian Fulgoni, comScore's chairman emeritus.

Recently compiled comScore data also  revealed that mobile commerce has been an important component of online retail sales with mobile buying -- using smartphones and tablets -- accounting for $361 million of spending on Thanksgiving Day (26 percent of total ecommerce), $436 million on Black Friday (22 percent) and $548 million on Cyber Monday (21 percent).

Tags: christmas, comScore, Consumer Spending, ecommerce, Jeff Miller, retail
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