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Richemont Hires Director of Entertainment to Handle Celebrity Procurement, Product Placement

Dec 1, 2015 10:12 AM   By Rapaport News
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RAPAPORT... Richemont has created a director-level position to advise on the company’s marketing efforts such as celebrity procurement and product placement in film, television and red-carpet events.

The luxury group hired Mike Tschida to work on a portfolio of ‘maisons,’ or boutiques, including Cartier, Van Cleef & Arpels, Piaget, Montblanc, Alfred Dunhill, and Chloé. He will split time between New York, Los Angeles, Geneva, and Paris, Richemont said in a statement December 1.

Tschida was previously president of Tschida Brand Entertainment, an entertainment marketing firm based in Los Angeles which handled celebrity procurement, sponsorship, licensing and brand building.
Tags: celebrities, marketing, product placement, Rapaport News, Richemont
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