Rapaport News



Rapaport Broadcast
Martin Rapaport Addresses Israel Diamond Week
February 12 2020

Advanced search
Latest Articles
Rough Markets
Polished Markets

Richemont Hires Director of Entertainment to Handle Celebrity Procurement, Product Placement

Dec 1, 2015 10:12 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Richemont has created a director-level position to advise on the company’s marketing efforts such as celebrity procurement and product placement in film, television and red-carpet events.

The luxury group hired Mike Tschida to work on a portfolio of ‘maisons,’ or boutiques, including Cartier, Van Cleef & Arpels, Piaget, Montblanc, Alfred Dunhill, and Chloé. He will split time between New York, Los Angeles, Geneva, and Paris, Richemont said in a statement December 1.

Tschida was previously president of Tschida Brand Entertainment, an entertainment marketing firm based in Los Angeles which handled celebrity procurement, sponsorship, licensing and brand building.
Tags: celebrities, marketing, product placement, Rapaport News, Richemont
Similar Articles
IDWIIsrael Diamond Week Lifts Local Trade
Feb 13, 2020
The International Diamond Week in Israel (IDWI) closed Wednesday with...
What Avocados Can Teach the Diamond Trade
Tips for Promoting Ethical Credentials

Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
twitter twitter
About Rapaport
Advertise with us