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Zale to Carry Jessica Simpson Collection

Aug 30, 2011 5:22 PM   By Ricci Dipshan
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RAPAPORT... The Zale Corporation recently entered into a partnership with actress and singer Jessica Simpson to develop a line of diamond fashion jewelry to be sold under the Jessica Simpson Collection.  The line will be offered exclusively through Zales stores in the U.S. and Canada come October. The line will feature a variety of  new styles of rings, earrings, pendants and bracelets, available in a range price points, as well as a total of 22 product categories that will also include shoes, apparel and frangrances.

Simpson said, "I have always wanted to design fine jewelry and am very excited to launch a new collection exclusively at Zale. Jewelry is a very personal expression that celebrates who you are and this collection is very much a reflection of who I am."

Theo Killion, Zale's chief executive, said, ''We are thrilled to have Jessica Simpson join the Zale family. Today's jewelry customer is looking for contemporary, unique, one-of-a-kind, quality jewelry. The Jessica Simpson collection is an example of Zale's efforts to bring designer jewelry to today's modern customer."
Tags: Jessica Simpson Collection, Ricci Dipshan, Theo Killion, Zale Corporation
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