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Birks Shows Canada Pride with Renard Line

Jeweler to sell 200 polished diamonds sourced from the new Quebec mine.
May 14, 2017 7:51 AM   By Rapaport News
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RAPAPORT... Canadian jewelry retailer Birks Group has partnered with rough producer Stornoway Diamond Corporation to sell stones from the new Renard mine in Quebec.

Birks launched a showcase of the first 200 diamonds from the mine at its Montreal flagship store on Thursday. These polished diamonds, which Birks has put up for sale, will also go on display in its Laval, Ste Foy and Ottawa locations in the coming weeks, the jeweler said.

The diamonds range from 0.18 carats to 10.01 carats and are available either loose, or mounted in rings, pendants or earrings. Each stone comes with a Birks Quebec certificate of authenticity and a unique serial number to confirm its origin. The diamonds are also engraved with a microscopic maple leaf, as well as with the fleur de lis symbol that appears on the flag of Quebec.

Production at Renard began in October and reached commercial levels on January 1. Since the project’s launch, Stornoway has sold 498,039 carats of rough at an average price of $83 per carat, the miner said last week.

Birks, headquartered in Montreal, says it offers exclusively Canadian diamonds for its engagement rings and claims that all its domestically sourced diamonds are traceable from the mine to the finished product. In 2010, the company was the first jeweler to offer diamonds from De Beers’ Victor mine in Ontario.

“We’re very proud to unveil the first certified diamonds from a mine in Quebec,” said Birks CEO Jean-Christophe Bedos. “As a Canadian leader in the jewelry market, we are convinced they will appeal to our customers, who are increasingly interested in knowing the provenance and traceability of precious stones.”

Image: CNW Group/Birks Group Inc.
Tags: birks, birks group, Birks Quebec, De Beers, Jean-Christophe Bedo, Laval, montreal, provenance, quebec, Rapaport News, renard, Renard mine, Ste-Foy, stornoway, Stornoway Diamond Corporation, traceability, Victor Mine
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