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Venus Jewel Launches Diamond DNA Feature

Mar 9, 2011 2:28 PM   By Venus Jewel
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Press Release: “Diamond DNA”  - it is the first time that anyone in the diamond industry has come up with such an innovative feature that provides the maximum possible details such as diamond diagrams, plotting of inclusions, photographs (high resolution images), AGS parameters and many more, along with generating consumer confidence in the product that consumers are buying.

Anil D. Shah, a partner of Venus Jewel commented, “It is a big opportunity for the diamond industry if we could generate consumer confidence in diamonds by making them as popular as other luxury goods. All consumers do not have the desire to know all the details of the product that they are buying, but they should feel that all the details are readily available to them. Further if any customer is interested in full details, we should also be providing the same for his ready reference. All this will ultimately lead to a great customer satisfaction.”

Similar to several other innovative features that have revolutionized the diamond industry, the Diamond DNA will help create a totally transparent process where ultimately the industry as well as end consumer will greatly benefit.  Just like the human DNA which defines the very existence of human beings, the Diamond DNA graphically illustrates in extensive detail, characteristics of diamonds they manufacture, enabling full scrutiny of diamonds at http://www.venusjewel.com, prior to purchase, and without actually seeing them.

Some of the properties and its description that are displayed via Diamond DNA are as follows:

1.    Diamond Diagram – Through a meticulous and precision approach they provide a profile view of the diamond which is exact view of the actual diamond. Venus Jewel is the pioneer In the diamond industry to introduce this feature. Diamond Diagram is an explanatory diagram which provides all important measurements of a diamond. This is done by well tested measurement instruments as well as exact explanation on how those parameters are being calculated. These parameters are crucial to determine the cut grade of the diamond.

2.    Diamond Description – It shows the Venus Grading System (VGS) 18 grading attributes, with the help of which customers will come to know the inclusion pattern/ internal graining/ opens / placement of inclusion and so on.

3.    High Resolution Digital Image – It helps to view the diamonds’ exact appearance - the shape, the inclusions placement and relief which can be easily seen through the image. The plotting has exact location and numbers, whereas the image helps to see the relief and the visibility of the exact inclusions to some extent.

4.    Plotting image – A plotting of the diamond displays it’s clarity characteristics. It is used to identify the stone, document its condition and support and explain its clarity grade. A diagram consists of a face up (crown and table) and face down (pavilion) view of the diamond.

5.    ASET image – The ASET uses the Angular Spectrum to display and evaluate the optical performance of diamonds. The ASET color Codes light performance is based on INTENSITY i.e.

•    Red is the most intense; it is light that comes directly from the source
•    Green is less intense; it is light that is reflected
•    Blue is not intense; it is light that is blocked by observer

6.    AGS Parameters – Useful to identify and understand AGS cut grade according to brilliance and other cut grading attributes.

All these essential details available directly on Venus Jewel website enables visualizing diamonds as if actually being viewed, allowing completely assured and confident purchase decisions to be made.

Readily downloadable from the website, their customers can refer required details further downstream to clients thereby introducing more transparency in online buying and simplifying purchases. For more details of the Diamond DNA, Venus Jewel invites you to visit www.venusjewel.com.

Shah added, “In online selling, providing maximum transparency on the website is what really counts. Rather than be driven by competition, our objective has always been to continually innovate for delighting customers. Rather than making the online buying experience rocket science, we aim to make it a simple process as well as enjoyable and confidence building experience.”

Established in 1969, Venus Jewel – World Leaders in Solitaires have been synonymous with crafting the finest quality of diamonds symbolizing fire, brilliance & beauty. They enjoy the privilege of direct rough supply from reputed mining companies like DTC, Rio Tinto, and BHP Billiton and also are the authorized supplier of the diamond programs run by mining companies such as the DTC’s Forevermark, Rio Tinto’s Mine of Origin & BHP Billiton’s Canada Mark. They are pioneers in ensuring quality and trust to their customers, and are also acknowledged for their perfect Cut, Polish and Symmetry standards which are considered to be Industry benchmarks. With total sales of USD 306 million in 2010, they achieved USD 136 million online sales through www.venusjewel.com which clearly reflects the “True Testimony of Trust reposed in them by their Customers”.

Rapaport News is not responsible for, and does not endorse, the content of any press release. Press releases are not written by us and are provided only as additional information for our clients. 
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Tags: Venus Jewel , Venus Jewels
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