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NRF Predicts Strong Valentine’s Jewelry Sales

Category beats out flowers, clothing, candy and other gift choices.
Feb 7, 2018 8:57 AM   By Rapaport News
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RAPAPORT... Consumers plan to spend $19.6 billion on gifts this Valentine’s Day, with jewelry topping the list at $4.7 billion.

A survey by the National Retail Federation (NRF) showed a 3% rise in the amount consumers intend to lay out on their loved ones over the holiday. Other items on the list were an evening out at $3.7 billion, flowers at $2 billion, $1.9 billion for clothing and $1.8 billion for candy.

“Valentine’s Day has become a holiday consumers take advantage of, not only to spoil their loved ones, but themselves,” said Phil Rist, executive vice president of strategy at Prosper Insights & Analytics, which conducted the poll with the NRF.

“Gifts of experience,” including concerts and sporting event tickets, were also a popular choice.

The survey found that 35% of shoppers were planning to make their purchases at department stores, 32% at discount stores, and 29% online.
Tags: Jewelry, National Retail Federation, NRF, Phil Rist, Prosper Insights & Analytics, Rapaport News, Valentine’s Day
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