RapNet


Rapaport News

 

Retail

 
Rapaport Broadcast
Martin Rapaport’s Webinar on Estate Jewelry
October 30 2019

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

Tiffany Debuts Engagement Campaign

Video commercial features three couples sharing moments together.
Apr 2, 2019 8:41 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT...
 Tiffany & Co. has launched a marketing campaign for its new bridal line, Tiffany True.

The jeweler unveiled the new ring design in September, and is now pushing the product with a video commercial. It features three couples wearing the engagement rings during private moments, set to Lady Gaga’s song “Is That Alright?” from her Oscar-winning movie A Star is Born.

Tiffany True features a new diamond setting and cut, and its simple gold band contains a discreet T shape, the company said in September. It’s the retailer’s first new bridal line in almost a decade. 

The campaign, which launched globally on Monday, had almost 6,000 views on YouTube at press time.

The launch comes amid a growing emphasis on bridal across the diamond industry, with Forevermark also unveiling a new campaign for the category last week. The project by the De Beers jewelry brand is the miner’s first bridal campaign for almost 20 years.



Image: Tiffany True engagement ring. (Tiffany & Co.)
Tags: A Star is Born, academy awards, Audrey Hepburn, Believe in Love, Golden Globes, Grammys, lady gaga, Rapaport News, Screen Actors Guild, Tiffany, Tiffany & Co, Tiffany Diamond, Tiffany True
Similar Articles
NRF Holiday mall 150US Retail Sales Rise Ahead of Holidays
Nov 17, 2019
US retail sales showed “particularly impressive” growth inOctober as shoppers prepared...
Michael Hill Offers Lab-Grown Collection
Alibaba Sees Record Singles’ Day Sales
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us