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TBZ Unveils Bridal Collection for Wedding Season

Oct 30, 2012 7:15 AM   By Dilipp S Nag
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RAPAPORT... Jewelry retailer Tribhovandas Bhimji Zaveri Ltd. (TBZ) unveiled its “Bridal Collection” line of gold and diamond jewelry for the wedding season that begins in November.

TBZ stated that the collection includes an assortment of compelling engagement and wedding rings, bangles and kangans, necklaces with intricate work, waist belts (kamar bandhs) and tantalizing tikkas, amongst others.

“The needs of brides are constantly evolving and we, at TBZ, are constantly looking to stay relevant to their needs and thereby living up to our image as the wedding jeweler of choice in the minds of customers,” said Shrikant Zaveri, TBZ’s chairman and managing director.

The company will initiate a multimedia promotional campaign this season to communicate about its Bridal Collection to the brides, said Kiran Dixit, group head of advertising and marketing at TBZ. “We shall connect with families and brides at various consumer touch points and showcase the beautiful benefits of TBZ’s Bridal Collection,” he added.

TBZ currently has 19 showrooms in 12 Indian cities across six states including Maharashtra, Gujarat, Madhya Pradesh, Kerala, Andhra Pradesh and West Bengal.
Tags: Bridal Collection, Dilipp S Nag, India, Jewelry, TBZ, wedding
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