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Forevermark Appoints New India Managing Director

Sachin Jain to replace Benita Cooper in January.
Sep 27, 2011 4:13 AM   By Avi Krawitz
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RAPAPORT... Forevermark, the De Beers diamond brand, has appointed Sachin Jain as its new managing director in India to replace Benita Cooper, who stepped down from the position. Jain, who is currently Forevermark’s retail manager for India, will begin his new role in January following a training period with Cooper that extends until the end of 2011.

''We have ambitious plans for Forevermark in India, through 2012 and beyond and Sachin has been instrumental in laying the foundations for them, hence our absolute confidence in him to lead the brand forward,'' said Stephen Lussier, the chief executive of Forevermark.

Jain said that the company is looking to expand into an addition six cities across India in the next year with expansion into 35 cities planned for the next five years.  ''We have received a strong consumer response to the brand to date and believe that India will develop as a leading market for Forevermark globally,'' Jain said.

Under Cooper’s tenure, Forevermark launched in Bengaluru, Mumbai, Delhi, Kolkata, Chennai and Hyderabad.

Jain served in sales, marketing and general management positions at the Swatch Group and Lladro before joining Forevermark.

Tags: , Avi Krawitz, Benita Jain, De Beers, Dilipp S. Nag, Forevermark, Sachin Jain
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