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De Grisogono Hires Piaget Exec as CEO

Céline Assimon will manage brand development and product expansion.
Dec 30, 2018 7:37 AM   By Rapaport News
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RAPAPORT... De Grisogono has appointed Céline Assimon as CEO, tasking her with international brand development and product expansion.

Assimon will succeed John Leitao, who has been with the Swiss luxury jeweler since May 2013. She was previously the director of high jewelry and exceptional pieces at Piaget, and worldwide head of jewelry and watch sales at Louis Vuitton.

“With [Céline’s] exceptional business track record, broad experience of the jewelry market and global luxury brands, she is the ideal person to lead the company on the next stage of its journey to becoming a global luxury brand,” Elmar Wiederin, chairman of the board, said last week.

De Grisogono has been reorganizing its jewelry offering since disappointing sales forced the company to lay off 28 workers at its Swiss headquarters, as well as 10 workers in other locations, in May. At the time, the company said it intended to focus primarily on its more affordable fine-jewelry and watch brands, as well as broaden its daywear range.

Image: Céline Assimon. (De Grisogono)
Tags: Céline Assimon, De Grisogono, Elmar Wiederin, John Leitao, Louis Vuitton, Piaget, Rapaport News
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