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H.K. Designs to Polish Endless Diamond Brand

Company signs exclusive licensing agreement with Fantasy Diamond Corp.
Aug 15, 2018 11:19 AM   By Rapaport News
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RAPAPORT... H.K. Designs has signed an agreement with Fantasy Diamond Corp. to be the exclusive manufacturer of the Endless Diamond collection.

The Endless design is based on the patented Touch Set setting, in which very little metal is used, enabling the diamonds to stand out. This type of setting makes diamonds look two-and-a-half to three times larger than their actual size, and also gives them a brighter shine, according to the company.

The partnership will increase awareness of Endless Diamond and the Touch Set brand, and help expand its global reach, the jeweler said.

“We believe this partnership will open new avenues of growth and expansion for both organizations,” said Hasu Dholakia, president and founder of H.K. Designs.

Fantasy Diamond Corp. previously licensed the Endless patents to Nirav Modi’s Fantasy Inc., Richard Levin, the Chapter 11 trustee for Fantasy Inc., told Rapaport News. Once liquidation of Modi’s assets began, the bankruptcy court approved the termination of the licensing contract.

“We recently began searching for a new manufacturing partner, and H.K. Designs is that perfect partner,” said Joe Wein, CEO of Fantasy Diamond. “They are incredibly respected by their customers, and have an outstanding design and manufacturing team.” 

H.K. Designs has also appointed Joyce DeNatale as vice president of sales and Donna Cutillo as senior merchandiser. Both of those executives have experience with the Touch Set brand.
Tags: Donna Cutillo, Endless Diamonds, Fantasy Diamond Corp., Fantasy Inc., H.K. Designs, Hasu Dholakia, Joe Wein, Joyce DeNatale, Nirav Modi, Rapaport News, Richard Levin
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