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Michael Hill to Shut Emma & Roe

Retailer diverts focus to its core brand.
Jun 25, 2018 6:03 AM   By Rapaport News
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RAPAPORT... Michael Hill will close all 30 Emma & Roe stores as it redeploys funds and resources to its core business, it said last week.

The Australia-based retailer had initially planned to shut only 24 of its 30 Emma & Roe stores in Australia and New Zealand by June 30 due to lackluster sales.

“Following a strategic review, we have decided that a singular focus on the Michael Hill brand will best position us to deliver a stronger customer proposition and financial results,” said Michael Hill international CEO Phil Taylor. “Management resources and capital that would have been required to reposition the Emma & Roe brand will instead be directed to our core business, Michael Hill.”

The Michael Hill brand is a much more significant part of the overall group, comprising 95% of total revenue, it said.

Tishara Mina, Emma & Roe’s general manager, has assumed responsibility for Michael Hill’s core-brand operations in six Australian regions. Kevin Stock, previously the head of the entire Michael Hill brand, will oversee business in the country’s other seven geographical areas.

The closure of the remaining six Emma & Roe stores, including employee- severance packages and exiting store contracts, will cost about $2.3 million (AUD 3.1 million), the jeweler forecast.
Tags: Emma & Roe, Kevin Stock, Michael Hill, Phil Taylor, Rapaport News, Tishara Mina
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