RapNet


Rapaport News

 

Technology

 
Rapaport Broadcast
Martin Rapaport Addresses Israel Diamond Week
February 12 2020

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

LVMH's HD Digital Signs Go Up at JFK Intl. Airport

Digital screens to reach more than 4 million travelers.
Jul 22, 2013 2:53 PM   By Sandra Mardenfeld
Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... LVMH brands will become more visible to the 4.6 million passengers traveling from New York's JFK Terminal 1 through two HD digital signs provided by advertising display firm JCDecaux.

The 15 feet by 7 feet signs, placed above the terminal's TSA security entrance, are the first of its kind in North America. LMVH ads will run exclusively for 18 months, displaying synchronized content that feature their brands, such as Christian Dior, Donna Karan, Marc Jacobs, Bulgari, TAG Heuer, Kenzo, Belvedere, Hennessy, Parfums Givenchy and Louis Vuitton.

Terminal 1 is home to a variety of upscale boutiques that sell high-end goods, including jewelry,  and serves 21 airlines, including Air France, Lufthansa, Alitalia, Aeroflot, Japan Airlines, Korean Air and Air China. LVMH stated that airports are a key area for future development and brand leadership.

"We are delighted to have extended our global partnership with LVMH to the U.S.," said Jean-Luc Decaux, the co-CEO  of JCDecaux NA.  "The development of such an iconic digital sign, which features full-motion creative, will be both powerful and engaging for the brands while truly transforming the passenger experience throughout their journey."

JCDecaux is the largest outdoor advertising company in the world. It has operations in 55 countries and  3,700 cities.
Tags: Belvedere, Bulgari, Christian Dior, digital, Donna Karan, Hennessy, JCDecaux, John F. Kennedy International Airport, Kenzo, Louis Vuitton, LVMH, Marc Jacobs, Parfums Givenchy, Sandra Mardenfeld, Tag Heuer
Similar Articles
EverledgerShairu, Everledger Team Up to Track Emissions
Apr 23, 2020
Technology company Everledger has partnered with De Beers sightholder Shairu...
Sarine Ushers In Era of In-Factory Grading
Weak Market Drives Sarine to Full-Year Loss
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us