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First Chinese Retailer Joins GIA’s M2M

Laelim partners with IGC Group on the diamond-tracking project.
Oct 21, 2018 8:51 AM   By Rapaport News
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 Chinese retailer Laelim Jewelry and Belgian manufacturer IGC Group will collaborate to test the Gemological Institute of America’s (GIA) M2M traceability program.

Laelim is the first Chinese jeweler to participate in the project, it said last week. The two companies are also the first retailer-manufacturer duo to use the program, which tracks diamonds from mine to market, the GIA noted. M2M will record the journey of a select number of Laelim’s GIA-graded stones from mine to IGC, where polishing will occur, and then on to Laelim’s retail stores.

“Since launching in 2017, we have seen an increase in the interest of the program,” said Tom Moses, executive vice president and chief laboratory and research officer at the GIA. “Consumer demands are shifting and provenance is becoming an important topic in the buying process.”

Russian miner Alrosa and Botswana government-owned rough supplier Okavango Diamond Company are among the businesses that have piloted M2M since its launch at the JCK Las Vegas show last year.

Image: Polished diamonds. (Shutterstock)
Tags: Alrosa, Gemological Institute of America, GIA, igc group, JCK Las Vegas, Laelim, Laelim Jewelry, M2M, Okavango Diamond Company, Rapaport News, Tom Moses
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