RapNet


Rapaport News

 

Marketing

 

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

IGI North America Airs TV Ads to Boost Consumer Confidence

Mar 15, 2016 6:59 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... International Gemological Institute (IGI) North America launched a national advertising campaign on U.S. cable television to increase consumer awareness about and confidence in the diamond and fine-jewelry industry.

The advertisements started airing on Fox News, MSNBC, CNBC, CNN, HLN and Time Warner Cable NY1 News from March 14, according to an IGI statement Monday. Aimed at targeted markets, they are focused on educating consumers about the need for independently graded and evaluated diamonds, which would in turn provide peace of mind and incentivize them to buy fine gemstone jewelry.

“The advertising campaign positions IGI as a brand consumers can trust when making a jewelry purchase,” Jerry Ehrenwald, IGI’s president, said. “IGI assurance builds confidence among consumers, and credibility among retailers who offer IGI reports."
Tags: advertising, International Gemological Institute, marketing, Rapaport News, TV advertising
Similar Articles
PodcastPodcast: Marketing Our Way Out of Crisis
Jun 07, 2020
Under challenging circumstances, the Natural Diamond Council (NDC) unveiled...
DPA Relaunches as the Natural Diamond Council
Podcast: Time for Subtle, Discreet Brand Marketing



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us