RapNet


Rapaport News

 

Polished Markets

 

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

DPA Ads Test Diamonds Under Olympic Pressure

Video trilogy draws analogies between diamonds and winter-sport athletes.
Feb 14, 2018 8:15 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT... The Diamond Producers Association (DPA) has launched a new video ad campaign for the 2018 Winter Olympics in Pyeongchang, highlighting the connection between diamonds and athletes.

The series, called “The Making of a Gem,” features videos of a diamond-wearing snowboarder, an ice-skating pair and and a women’s hockey team in action. The series aims to demonstrate the similarities between their journeys, and the natural forces and elements that make both what they are.

“Like diamonds, the immense pressure and the deep inner forces competitors must endure in order to grow strong, find their edge and ultimately shine is an ideal narrative to explore during our most cherished and meaningful celebration of sport and human connection,” said Deborah Marquardt, chief marketing officer for the DPA. 

The campaign, a partnership between the DPA’s Real is a Diamond and The NBCU Content Studio, features jewelry sourced from a range of brands, including Sydney Evan, Jade Trau, Ritani, Sethi Couture, Barbela, Hearts on Fire and Forevermark.




Tags: 2018 Winter Olympics, Ad Campaign, Barbela, Deborah Marquardt, diamonds, Dpa, Forevermark, Hearts On Fire, NBCU Content Studio, Olympics, Pyeongchang, Rapaport News, Real is a Diamond, Sethi Couture, the Diamond Producers Association, The Making of a Gem
Similar Articles
Rapaport LogoRapaport Weekly Market Comment
Jul 11, 2019
Diamond tradeseasonally slow with concerns about weak demand and...
JCK Lab-Grown Section Shows Rising Demand
Recycled-Jewelry Veteran Joins Fortuna
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us