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HRD Antwerp Appoints Couvreur as General Manager

Brys to step down as general manager.
Mar 22, 2013 7:30 AM   By Jeff Miller
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RAPAPORT... The board of directors of HRD Antwerp appointed Serge Couvreur as its general manager to succeed Georges Brys. Couvreur will take up his new position on March 25 with a primary focus on communicating HRD's unique competencies.  Couvreur studied at Haute Etudes Commerciales and holds a degree in Commercial Management & Marketing.

“I understand the fundamentals of HRD Antwerp and it is my ambition to further build on its core values – technology, objectivity and ethics – both on a national and international level,” said Couvreur.

During his six years in office, Brys developed HRD Antwerp as a leader in technology and reinforced its international presence by opening a diamond-grading laboratory in Mumbai, a jewelry laboratory  in Turkey and several drop-off services worldwide. He successfully launched cooperation programs with Chinese partners and reached key agreements in the field of research, diamond technology, training and equipment. 

Brys said, “I am grateful for the opportunities I was given in this vibrant international business. I look forward to the new challenge I have been offered.  I wish Serge, the HRD Antwerp team and Antwerp a bright, successful future.”

Tags: Antwerp, HRD, Jeff Miller
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