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Royal Asscher, Helzberg Join Hands to Introduce World-Famous Diamond Collection

Oct 19, 2015 5:34 AM  
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RAPAPORT... Illustrious Diamond cutter Royal Asscher and retailer Helzberg Diamonds have formed apartnership to introduce a precious stones collection online and in 40 Helzberg retail stores in the U.S.

The Royal Asscher Brilliant Cut and Royal Asscher Helzberg Diamonds repertoire was shown at an event in Helzberg’s Kansas City store September 28. That was followed by a three-week sales promotion tour in the U.S., the Amsterdam-based Royal Asscher said in a statement October 15.

The assortment features Royal Asscher’s signature cuts, the Royal Asscher Cut, and the newly-introduced Royal Asscher Brilliant Cut, which were presented in June at the JCK jewelry show in Las Vegas. Each ring carries the Royal Asscher signature crown and is designed by Lita Asscher, the statement said.

Both cuts were inspired by the 3,106-carat Cullinan diamond, polished by Joseph Asscher in 1908, according to Royal Asscher.

Edward Asscher, a fifth-generation descendant of the Asscher family, said Helzberg, the North Kansas City company owned by Berkshire Hathaway, was “dedicated” to values such as “integrity, quality and social responsibility.”
Tags: , Cullinan diamond, Helzberg Diamonds, online sales, royal asscher
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