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De Beers Debuts on E-Commerce Site Farfetch

Online store features Enchanted Lotus and Talisman collections.
May 9, 2018 7:58 AM   By Rapaport News
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RAPAPORT... De Beers Diamond Jewellers has launched an online store on e-commerce platform Farfetch dedicated to its fine-jewelry collections, the company said Tuesday.

The jeweler is featuring designs from its Enchanted Lotus and Talisman lines on the retail-and-fashion website, as well as some of its lower-price designs such as My First De Beers. Farfetch currently ships to 100 countries and is available in 10 languages, enabling De Beers to broaden its retail market, according to François Delage, CEO of De Beers Diamond Jewellers.

“This is an important step for our brand, providing instant access to a global audience with efficiency and scale, whilst strengthening our brand presence within new and existing luxury markets,” Delage said. “Through Farfetch’s marketplace model, we aim to deliver an inspirational and seamless shopping experience for our customers, with diamond mastery at its core.”

Farfetch provides consumers with access to information about De Beers, as well as giving the background story behind each of the collections available through the store.

The site now also carries collections from Chopard, Pomellato and Tiffany & Co., according to Fashion Network, an online news service.
Tags: Chopard, De Beers, De Beers Diamond Jewellers, Enchanted Lotus, Farfetch, François Delage, Pomellato, Rapaport News, talisman, Tiffany & Co
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