Rapaport News




Advanced search
Latest Articles
Rough Markets
Polished Markets

Zales Debuts Online Market for Emerging Designers

Launch follows nationwide search for “maverick” contributors.
Dec 3, 2020 8:18 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share

Zales has launched its first online marketplace, which will feature a rotating line of pieces by up-and-coming fine-jewelry designers from across the US.

The Signet Jewelers-owned banner conducted a nationwide search for maverick designers that would appeal to consumers’ love of unique, statement-making jewelry, it said Wednesday. Zales reached out to jewelry organizations and design schools in its search for talent for its Designer Spotlight platform. It will allow emerging designers to leverage the Zales name to sell their jewelry, and will also mentor them on the finer points of being a successful retailer, it noted.

“[Launching the platform] in time for the holiday season makes it easier for our customers to find fresh, new designs that speak to their individuality and style,” said Signet Jewelers president Jamie Singleton. “This platform represents innovation on two fronts — it’s both a groundbreaking approach for us to bring jewelry to market, and it’s also a way that we can help independent, maverick designers promote their incredible pieces to a national audience by tapping into our significant fan base.”

Zales has chosen four female-owned brands for its inaugural season: Au Xchange, Lexi Mazz, Elliot Young and Sarah Graham Metalsmithing. Their collections will appear on the marketplace through phased drops throughout the fall and winter 2020 season.

Image: Ruby inside-out triangle-shaped hoop earrings by Au Xchange. (Zales)
Tags: Au Xchange, Designer Spotlight, Elliot Young, Jamie Singleton, Lexi Mazz, Rapaport News, Sarah Graham Metalsmithing, Signet Jewelers, zales
Similar Articles
Chow Tai Fook store Wuhan ChinaChow Tai Fook Sales Rise as China Recovers
Jan 11, 2021
Sales at Hong Kong-based jeweler Chow Tai Fook grew almost...
LVMH Replaces Tiffany CEO as Deal Closes
US Online Holiday Jewelry Sales Jump
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First

Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
twitter twitter
About Rapaport
Advertise with us