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De Beers Hires New Auctions Exec

Alastair Bickerstaff will help the company market in a more targeted fashion.
Oct 2, 2019 9:42 AM   By Rapaport News
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De Beers has appointed Alastair Bickerstaff as head of product development and sales for its auctions division.

The company created the new role to bring the two elements of the auctions business together so it could better address its customers’ needs, it said last week.

Bickerstaff, who began working with De Beers in 2005 as a London-based trainee rough-diamond valuer, held a variety of positions before joining the auctions division in 2016. He was most recently head of production in Singapore.

“The time spent with polishing-factory managers has given me great learnings and insight into the importance of building rough-diamond products which are relevant and reactive to our customer’s needs,” Bickerstaff explained. “This isn’t necessarily an easy task to achieve on the scale that we sell and the size of our customer base, however, we have a few new solutions to help us, which we will be rolling out soon.”

Bickerstaff will lead a 12-person sales team, as well as the product development and supply teams, in an effort to market the group’s products in a more targeted way, and to improve the company’s responsiveness to customer feedback, De Beers noted.

“Digital transformation is underway in many industries to further enhance sales models, build stronger connections with customers and optimize production. [We] see this as a great opportunity,” said James Kirby, De Beers’ senior vice president of auctions. “Together with Alastair’s extensive product knowledge, customers can expect us to introduce more product- and service-oriented solutions in the very near future where we put technology to great use to better address their needs quicker than before.”

Image: Alastair Bickerstaff. (De Beers)
Tags: Alastair Bickerstaff, De Beers, De Beers Group Auctions, James Kirby, Rapaport News
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