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Gucci Forays into High-End Jewelry

Brand opens store in prestigious Paris location.
Jul 7, 2019 5:17 AM   By Rapaport News
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RAPAPORT... Luxury fashion house Gucci has made a move into high jewelry with the inauguration of its first boutique and a collection by creative director Alessandro Michele.

The store, which is dedicated exclusively to jewelry, opened on July 2 in Paris’s historic Place Vendôme, and will display the new Hortus Deliciarum collection.

The line features more than 200 pieces, mainly one of a kind. Each item was made in Italy and is centered around one of three themes: eternal love, the animal kingdom and solitaires. Examples include a 30.30-carat opal, which has been hand-carved into a coiled serpent ring, flecked with diamonds.

While Gucci already sold fine jewelry, this is the first time it has branched into higher-value pieces. The new pieces are priced between EUR 50,000 and EUR 800,000 ($56,129 to $898,065), a spokesperson for the brand confirmed.

The brand’s move into high jewelry comes a day after its parent company, Kering, opened another store in the French capital’s Place Vendôme. Kering’s Chinese fine-jewelry brand, Qeelin, unveiled its new boutique in the historic square on July 1.

Image: The new Gucci store in Paris. (Gucci)
Tags: Alessandro Michele, gucci, high jewelry, Jewelry, kering, luxury, Place Vendôme, Qeelin, Rapaport News, retail
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