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Platinum Guild Expands New Jewelry Line

Collection, which launched in 2018, is now available in 30 US stores.
Jun 16, 2019 8:03 AM   By Rapaport News
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RAPAPORT... Platinum Guild International (PGI) will offer its new line of jewelry, Platinum Born, in 30 stores throughout the US, including major retailer Saks Fifth Avenue.

The organization will also expand the selection it offers in the luxury fashion-jewelry brand, which it launched in four stores in the US last year. The collection was created to target the nation’s growing number of female self-purchasers, PGI noted in its 2019 Platinum Jewellery Business Review last month.

“The US jewelry industry has seen an increase in self-purchasing women as they are choosing to commemorate their successes through jewelry,” notes PGI USA president Jenny Luker. The line serves professional, educated women who purchase jewelry for themselves at accessible price points, the guild added.

Platinum Born’s jewelry pieces sell for $400 to $7,000.

Image: The $7,000 Enchant Necklace from the Platinum Born collection. (Platinum Born)
Tags: Jenny Luker, PGI, Platinum Born, Platinum Guild, Platinum Guild International, Platinum Jewellery Business Review, Rapaport News, Saks Fifth Avenue
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