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New Stores Fuel Chow Tai Fook Sales Growth

Company added 549 locations to its retail network in past year.
Jun 6, 2019 8:46 AM   By Rapaport News
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RAPAPORT... Chow Tai Fook’s sales and profit rose during the fiscal year amid increased purchases of gold jewelry and an expansion of the company’s retail network in China, it said Thursday.

Group sales grew 13% to HKD 66.66 billion ($8.5 billion) for the year ending March 31. Retail sales in mainland China climbed 8% to HKD 30.42 billion ($3.88 billion), while revenue from Hong Kong and Macau jumped 12% to HKD 23.06 billion ($2.94 billion). Other revenue came from the company’s wholesale business, which accounted for 20% of overall sales.  

Gold was the company’s strongest seller during the period. Group sales of gold surged 13% to HKD 31.89 billion ($4.07 billion) for the year, while revenue from gem-set jewelry rose 4.5% to HKD 12.19 billion ($1.55 billion). 

Additionally, the retailer added a net 549 new points of sale, primarily in mainland China, giving it a total of 3,134 as at March 31. 

“All product categories exhibited positive growth during the financial year, among which gold products illustrated a relatively stronger performance,” the company said. 

Same-store sales in mainland China — for outlets open more than a year — increased 3.4%, while those in Hong Kong and Macau rose 9%. While China exhibited growth throughout the fiscal year, Hong Kong and Macau noted a 19% increase in the first half, followed by a flat second half as economic uncertainty dampened consumer sentiment, the company explained.

Net profit leaped 11% to HKD 4.68 billion ($597.4 million) for the year.

Image: A Chow Tai Fook store in Hong Kong. (Wpcpey)
Tags: Chow Tai Fook, gem-set jewelry, Rapaport News
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