Rapaport News




Advanced search
Latest Articles
Rough Markets
Polished Markets

Amazon Prime Day Breaks Records

Sales rise 60%, surpassing Black Friday and Cyber Monday.
Jul 13, 2017 7:32 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share

Amazon’s Prime Day sales surpassed Black Friday and Cyber Monday as the online retailer reported 60% growth from last year.

During the 30-hour shopping festival, the e-commerce group offered deals for members of Amazon Prime, its paid subscription service that offers free two-day shipping and other benefits. This year’s Prime Day took place on Tuesday and saw a record number of new members for a single day.

The discount event shows Amazon’s power to draw in customers during a period that is usually quiet for retail by creating a fixture on the shopping calendar, according to retail consultant Jan Kniffen of J. Rogers Kniffen.

“All these third-party players, some of whom weren’t really playing when [Amazon] started Prime Day, have just gotten more and more business coming through it,” Kniffen said in a video interview with CNBC. “It’s going to become this enormous event, and it’s in the middle of July – for retailing, it’s hilarious and scary.”

Sales growth for small businesses and entrepreneurs using Amazon was higher than the overall 60% increase, the company said Wednesday. The total number of Prime members who made a purchase came to “tens of millions,” a rise of more than 50%, it added.

Subscribers’ most popular purchase was the Amazon Echo Dot, a smart wireless speaker that can connect to a virtual personal assistant.
Tags: Amazon, Amazon Prime, Amazon Prime Day, black friday, cyber monday, Echo Dot, J. Rogers Kniffen, Jan K, Prime Day, Rapaport News
Similar Articles
Adobe Black Friday 150Black Friday Online Sales Reach Record High
Nov 29, 2020
US e-commerce sales hit an all-time high for Black Friday this...
Luk Fook Eyes China Expansion
Diwali Sales Shine as ‘Bored’ Consumers Return
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First

Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
twitter twitter
About Rapaport
Advertise with us