Rapaport News




Advanced search
Latest Articles
Rough Markets
Polished Markets

Cartier Releases New ‘The Proposal’ Films

Sequels to acclaimed 2015 commercial portray chance romantic encounters.
Jun 21, 2017 10:17 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Cartier has followed up on its acclaimed “The Proposal” commercials by publishing two new videos on social media this week.

The clips tell two separate stories of couples who meet by accident and — spoiler alert — develop a relationship that culminates in the perfect proposal with a Cartier diamond ring.

Within 24 hours of going up on the jewelry brand’s Instagram account, the videos had nearly 200,000 views combined. The reviews on the platform, which caters largely to a millennial audience, were mainly positive.

“Well done @cartier. Hadn’t seen this post but whilst I was browsing through my stories [I] actually stopped for the first time for a brand because the first two seconds were THAT good and kept me interested. And you kept me going through until the end! Great piece of instastory ad!” wrote Instagram user malvespires.

The previous films in the campaign, which Cartier launched ahead of Valentine’s Day 2015, were set in Paris and told the story of three other couples who chose Cartier rings to celebrate their bond.

You can see the new videos below:

The Proposal: Jump Right In

The Proposal: My Favorite Song

And here is the original: 

Tags: advertising, Cartier, commercials, luxury, marketing, Rapaport News, Richemont, videos
Similar Articles
Luk Fook store MixC World in Shenzhen BayLuk Fook Eyes China Expansion
Nov 26, 2020
Hong Kong-based Luk Fook will accelerate its expansion in mainland...
Diwali Sales Shine as ‘Bored’ Consumers Return
Jewelers ‘Failing to Prevent Rights Abuses’
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First

Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
twitter twitter
About Rapaport
Advertise with us