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DPA to Rebrand, Abandon ‘Real Is Rare’
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The Diamond Producers Association (DPA) has revealed plans for a radical overhaul that will see it change its name and drop the “Real Is Rare” tagline.Starting June 1, the marketing group will unveil a fresh...
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Marketing
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May 19, 2020
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Joshua Freedman
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Israel Bourse Unveils ‘Real Diamonds’ Campaign
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The Israel Diamond Exchange (IDE) haslaunched an international awareness campaign, highlighting the unique featuresof natural diamonds.The bourse will promote its “I lovenatural diamonds” campaign — which it says is the first internationalinitiative by a global diamond center...
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Marketing
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Jul 01, 2019
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Rapaport News
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Self-Purchasing Women Prefer White Gold – Poll
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White gold is the most popular metal for self-purchasingmillennial women, with yellow gold trailing in last place, according to a survey by MVI Marketing.MVI conducted the survey in July among 1,001 US women aged25 to 40 with an annual of income...
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Retail
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Aug 08, 2018
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Rapaport News
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10 Rapaport Stories That Got Social Media Buzzing
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Rapaport’s Twitter, Facebook and other social media pages have shared the fun and engaging side of the diamond industry with followers this year. Stories ran the gamut from aBritish prince and...
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Polished Markets
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Dec 28, 2017
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Rapaport News
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CAR Claims Diamond Smuggling Slowing
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The Central African Republic (CAR) defended itself recently againstallegations that dealers were smuggling rough diamonds out of the country usingsocial media, arguing that the phenomenon was becoming less common.A report by Global...
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Rough Markets
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Jul 10, 2017
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Rapaport News
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Global Witness Warns of CAR Diamond Smuggling
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Smugglers are using social-media platforms such asFacebook and WhatsApp to get diamonds out of the Central African Republic (CAR)and into international markets, Global Witness claimed in a report last week.A representative from the organization...
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Rough Markets
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Jun 26, 2017
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Joshua Freedman
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Millennials Prefer Offline Shopping
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More than half of millennials make most of theirpurchases in physical stores, but young consumers are browsing the internet forinformation before closing the deal, according to a new survey.Some 53% of the generation shops mainly offline,according...
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Retail
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Jun 20, 2017
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Rapaport News
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Consumers Show Tiffany Some Love Online
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Tiffany & Co was adjudged the “most loved” among 60retail brands that have a presence on social media, according to a report by analyticscompany NetBase.The report was based on more than 430 million posts onsocial media platforms...
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Retail
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Sep 19, 2016
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Rapaport News
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Tiffany Scoops Ex-Vogue Creative Director to Steer Ad Campaign
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Tiffany & Co. unveiled a collaboration with the former modeland creative director of American Vogue magazine, Grace Coddington. The company, which announced its move through a cartoonanimation on its social media pages, appointedCoddington as its...
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Retail
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May 03, 2016
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Rapaport News
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Retail
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Oct 21, 2015
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Rapaport News
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Retail
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Aug 04, 2015
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Rapaport News
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Marketing
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Apr 29, 2015
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Jeff Miller
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Marketing
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Oct 15, 2014
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Jeff Miller
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Technology
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Apr 01, 2014
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Jeff Miller
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Baume & Mercier's Ad Campaign Highlights Universal Moments
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Swiss watch brand Baume & Mercier unveiled a new ad campaign that was shot by Peter Lindbergh and reveals what the brand calls universal photographic stories, such as a commitment, a wedding, a birth, an achievement, a birthday and...
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Watches
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Mar 25, 2014
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Jeff Miller
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Alex & Ani Sales Surge With New Omnichannel Solution
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Omnichannel solutions provider, eBay Enterprise®, a subsidiary of eBay Inc., said it drove sales much higher for Alex and Ani through Facebook ads, achieving $1.6 million just during the Thanksgiving Day through CyberMonday...
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Technology
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Mar 21, 2014
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Jeff Miller
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A. Jaffe Selects Advertising Agency of Record
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Diamond firm A. Jaffe Inc. signed with Experience Advertising Inc. as its agency of record to coordinate and manage all online marketing channels and social media advertising. Experience Advertising manages ecommerce companies and lead-generation...
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Marketing
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Feb 12, 2014
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Jeff Miller
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Marketing
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Oct 30, 2013
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Jeff Miller
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Marketing
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Oct 08, 2013
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Jeff Miller
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Hearts On Fire Creates 'Perfect Moments' Social Community
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Diamond brand Hearts On Fire created and launched its new social media platform “Perfect Moments” at shareperfectmoments.com, which is essentially an effort to build a social storytelling community where people can share experiences in an environment focused solely...
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Marketing
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Aug 20, 2013
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Jeff Miller
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