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Where Do We Go from Here?
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The coronavirus pandemic has impacted every part of the diamond supply chain. As markets reopen with the virus still lingering, there is a consensus that a new normal has been established, even as it continues to evolve. The...
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Polished Markets
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Jun 21, 2020
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Avi Krawitz
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Podcast: Time for Subtle, Discreet Brand Marketing
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As difficult as the Covid-19 lockdown period has been, Sally Morrison, director of public relations at De Beers’ consumer and brands division, sees opportunity for the diamond industry moving forward. In the first episode of the Rapaport...
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Marketing
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Jun 01, 2020
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Rapaport News
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Sally Morrison Returns to Natural Role at De Beers
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De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist has been chief marketing officer for the company’s lab-grown line, Lightbox, since 2017.Based in New York,...
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Marketing
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May 18, 2020
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Rapaport News
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De Beers: No Need to Flag Synthetics Treatments
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De Beers claims it doesn’t need to disclose treatments to its lab-grown diamonds, placing itself at odds with many synthetics traders pushing for full transparency in the sector.The company’s synthetics brand, Lightbox, applies post-growth enhancements to its...
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Retail
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Feb 26, 2019
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Joshua Freedman
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GIA Sheds Light on De Beers’ Synthetics
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Two white lab-grown diamonds from De Beers’ Lightbox brandhave G color and VS clarity, the Gemological Institute of America (GIA) saidafter examining the stones. Lightbox doesn’t offer grading reports for its products, andhadn’t previously...
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Polished Markets
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Feb 07, 2019
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Joshua Freedman
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Lightbox to Launch Rings and Bracelets
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De Beers plansto expand its Lightbox product offering next year after observing strong consumer interest in its rollout of synthetic-diamond jewelry.The company hopes to introduce stackable rings in the latter part ofthe first quarter, Sally...
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Retail
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Dec 03, 2018
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Joshua Freedman
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2018 GEM Award Winners Chosen
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Jewelers of America picked the winners of its 16th annual GEM Awards, held on Friday in New York. Irene Neuwirth of Irene Neuwirth Jewelry won in the jewelry-design category for her modern style using raw, unmanufactured...
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Polished Markets
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Jan 22, 2018
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Rapaport News
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Opinion: Multifaceted Millennials
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The future of our industry will depend on our success in enrolling the largest living generation: the millennials. Millennials are, in fact, one of the largest generations in history, and they are about to enter their spending...
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Retail
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Nov 16, 2017
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Sally Morrison
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Debra Messing to Receive Jewelry Style Award
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Jewelers of America (JA) is honoring actress Debra Messing for advancing consumer desire for fine jewelry, the trade association announced last week.The Will & Grace star will receive the GEM Award for...
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Retail
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Sep 11, 2017
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Rapaport News
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Gemfields Moves Sales Division to London
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Gemfields is closing its New York marketing operation andmoving it to London as part of restructuring efforts, the colored-gemstoneminer has said.As a result, industry veteran Sally Morrison — Gemfields’ directorof sales and marketing for the Americas — is leaving...
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Gemstones
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Sep 05, 2017
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Joshua Freedman
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Sally Morrison to Receive Top GEM Award
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Jewelers of America (JA) will honor high-profile diamondmarketing consultant Sally Morrison with a lifetime-achievement prize at itsGEM Awards ceremony next year.The accolade goes to individuals who have “accumulated acareer’s worth of contributions to the fine jewelry...
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Marketing
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Jun 04, 2017
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Rapaport News
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DPA Marketing Chief Morrison to Leave in May
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Sally Morrison, managing director of marketing for theDiamond Producers Association (DPA), will leave the organization in May to“pursue another professional opportunity.”Michael Pace, the former head of global marketing at theWorld Gold Council, will become...
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Marketing
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Mar 10, 2016
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Rapaport News
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Morrison to Head Jewelry PR at the World Gold Council
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The World Gold Council appointed Sally Morrison to head its jewelry public relations, which is a newly created role. Morrison is based in New York and will reprot to David Lamb, the managing director of the jewelry...
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Marketing
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Mar 28, 2012
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Jeff Miller
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